Content marketers have the daunting task of creating relevant and compelling information for audiences. Searchers have almost infinite options to find the answers to their questions.
So content marketers are tasked with making content visible to their audiences and producing content that will make their brand an industry thought leader.
There are many content strategies to use to get the most out of your marketing efforts. Michele Linn, Vice President of Content, at the Content Marketing Institute wrote an article discussing three of the best strategies to use to become a more successful content marketer.
The strategies she lists are:
- Have a plan to manage your content after it’s published.
- Consider the tone across all of your content.
- Design your website so users can find what they need.
To read the full article, see: 3 Content Strategy Practices That Will Make You a Better Content Marketer
Further Resources on Global Digital Marketing (SEO and SEM)
Globalization Partners International’s (GPI) Global Search Engine Optimization Specialists can help optimize your multilingual websites for better SERP results. Our teams can provide both organic Search Engine Optimization (SEO) and Search Engine Advertising (SEA) such as Pay-Per-Click (PPC), paid inclusions or contextual advertising to help you achieve better visibility in country-specific search engines, which will lead to increased traffic and ROI with your multilingual version websites.
For more information on issues specific to search engine marketing (SEM), you may wish to review our previous blogs: